Oreos more addictive than cocaine?

Here’s some news that comes as no surprise to me: research done at Connecticut College shows that Oreos may be more addictive than cocaine.

CBS News reports that Connecticut College psychology professor Joseph Schroeder and four of his students conducted a study with rats to determine whether high fat, high sugar foods can be as addictive as drugs of abuse.

“We found that the behavior they exhibited was equally strong for Oreo cookies as it was for cocaine or morphine,” Schroeder, the director of the Behavioral Neuroscience program at Connecticut College, told WCBS 880. “When we looked in the pleasure center of the brain, we found that the Oreo cookies activated the pleasure center more so than cocaine would activate the same center.”

The study was initiated by a student interested in researching the obesity epidemic, noting that low-income areas tend to have a prevalence of fast-food options.

Schroeder told WCBS 880 “Overall, [the study] lent support to the hypothesis that high fat, high sugar foods can be viewed in the same was as drugs of abuse and have addictive potential. It could be used to explain why some people have a problem staying away from foods that they know they shouldn’t eat or that they know are addictive.”

As some who has found himself polishing off a dozen Oreos in short order many times, this new research should be filed under the heading “Duh, yeah!”